Waterside Upmarket
A vibrant open-air market set beside the River Avon, offering artisan food, handmade gifts, unique shopping and one of Stratford-upon-Avon’s most scenic visitor experiences.
Curated, Colourful & Full of Character
Curated, Colourful & Full of Character
Curated, Colourful & Full of Character
Our traders vary throughout the season, with stalls often including:
- Artisan food and sweet treats
- Street food and ready-to-eat favourites
- Handmade crafts and gifts
- Jewellery and accessories
- Home décor and lifestyle items
- Plants, garden goods and seasonal finds
- Unique products from passionate independent businesses
Every visit offers something different.
More Than a Market
Curated, Colourful & Full of Character
Curated, Colourful & Full of Character
Waterside Upmarket is one of those places where people come for one thing… and stay far longer than planned.
- Beautiful riverside location
- Independent traders and original products
- Great food and tempting treats
- Perfect for visitors, couples and families
- Easy to combine with shopping, theatre or sightseeing
- A lively atmosphere in the heart of Stratford
Make a Day of It
Many visitors combine Waterside Upmarket with everything Stratford-upon-Avon has to offer.
Enjoy your market visit alongside:
- Riverside walks and gardens
- Historic streets and independent shops
- Cafés, pubs and restaurants
- Theatre trips and attractions
- Family days out in town
It’s the perfect way to spend a Sunday.
Award Winning Market Experience
Waterside Upmarket has proudly been recognised by NABMA for delivering an outstanding large outdoor market experience.
This reflects the quality of our traders, the strength of the setting, and the warm welcome visitors receive each market day.
Seasonal Special Events
Throughout the year, Waterside Upmarket may feature seasonal enhancements such as:
- Bank Holiday Mondays
- Special summer holiday events
- Festive shopping dates
No two visits are ever quite the same.
Plan Your Visit
Waterside Upmarket is located in central Stratford-upon-Avon beside the River Avon, just moments from the town’s shops, attractions and car parks.
Nearby:
- Town centre parking
- Shakespeare attractions
- Boat trips and riverside walks
- Restaurants and cafés
- Public transport links
Easy to reach. Hard to leave.
Meet the Traders
Discover something new every week! Regular traders include…
🧇 Lola's Waffle bar - Bubble waffles
🍔 Feast Streat - Greek, fish & chips, hot dogs, loaded fried Fries, mac & cheese, burgers, yorkshire pudding wraps
🇵🇱 Andy Food - Polish food
🥟 MoMo King - Momo, noodles, rice and curry
🇮🇳 Gurdev's Indian Street Food - Indian Street Food
🇮🇳 Samosa Street - Indian snacks
🥪 Pickled Crab - Gourmet sandwhiches
🍪 Café Cannoli - Sician cannoli and arancini
🍪 Sweet X Salty - New York style cookies
🍪 The Cookie Jar - NYC stuffed cookies
🥐 Mulberry Bakehouse - Baked goods
🥐 Our Artisan Bakery - Baked goods
🥐 Divide Artisan Bakery - Baked goods
🥐 The Redditch Craft Bakery - Baked goods
🍫 Bluebell Cottage Fudge and Nougat - Fudge, nougat, confectionery, marshmallows
🍫 The Brownie Boss - Chocolate brownies and tray bakes
🍩 Divine Doughnuts - Artisan gourmet & vegan doughnuts
🍓 Strawberries R Us - Chocolate covered strawberries
🇿🇦 Bil-Tomm's Biltong - Biltong
🧀 Curds & Whey - Award Winning Artisan Cheese
🫒 Olives - Olives and sweet and baclava and nuts and Turkish delight
🍓 Tregunter - Homemade preserves
🍺 Fingerprint Brewing Company - Craft Beers and Ciders
🍹 Pimms and Gins - Cocktails, Prosecco, Bottled Lager & Cider
☕ Volkscafe - Hot beverages and soft drinks
🍋 Sweet X Sour - Freshly prepared traditional lemonade
💍 Shabby Chic Sister - Fashion jewellery and clothes
💍 Global Soul - Jewellery and crystals
💍 Willow - Accessories
💍 Sallys Jewellery - Hand designed & vintage style, silver jewellery
💍 Treehouse Jewellery - Jewellery and accessories
💍 Aqua Jewels - Handmade sterling silver jewellery
💍 Luna Wolf Boutique - Celestial and mystical themed jewellery and gifts
💍 A S Silver - Silver jewellery
👜 Bijoux De France - Bags and accessories
👜 Simply the Best Bags - Eco friendly jute bags
🕶 Pelle Gifts - Fashion accessories
🧣 Rainbow accessories - Ladies scarves and accesorries
🧦 Lisa Noble - Novelty Bamboo socks, clothes and accessories
👕 Vision Clothing - Ladies French & Italian clothing
👕 Pure Oasis Clothing - Designer clothes and high street brands, ladies & mens
👶 Tillyfox - Hand crafted children's clothing and accessories, rag dolls
👶 Little Moo - Baby/toddler clothing & accessories
🐶 Dazzle Paws - Handmade dog accessories
🐶 All Kinds of Everything - Natural dog treats and dog accessories
🐶 Pooch Avenue - Handmade dog accessories
🎨 Sarah Gregory Designs - Artwork
🎨 Vintage Prints - Dictionary prints and pottery
🎨 Penny Gaj - Greeting cards and prints
⚽ JD United - Handpainted pebble football frames
🕯️ Mercury Gifts - Mediterranean gifts and lamps
🧶 CrochezSam - Crochet gifts and accessories
🧶 Ivy's Flower - Crochet flowers, keyrings, figures, and home decorations
🪑 E.J. Promotions - Garden Furniture
🌱 Great Looking Plants - Garden, plants and garden ornaments
💎 We Love Stones - Gemstones
💎 Bespoke by Belle UK - Crystal effect suncatchers and macrame rainbow keyrings
🌸 The Parfum Club - Perfumes and aftershaves
🌸 Choochooz11 - Perfumes, organic handmade soaps, candles
🌸 Kim Lindsay Glass - Glass reed diffusers
🦙 INTI Peruvian Craft - Childrens clothing, adults alpaca clothing, friendship bands
🦙 INTU Latin American Crafts - Latin American Handicrafts
👾 3DxPrintly - 3d printed articulated models
⚽ Lisa Lou - Handmade vintage football / sporting coaster sets
🥣 Soul and Sound - Tibetan Singing Bowls
🫖 Everything for Tea - Vintage China and handcrafted tea themed gifts
🧄 The Little Garlic Plate - Ceramic garlic & ginger graters
🥃 Beckfords Rum - Caramel rum
📜 Name of Thrones - Surname history
July Trader of the Month
Andrew Latham-Taylor - Divine Doughnuts
We're delighted to announce that Andrew Latham-Taylor from Divine Doughnuts has been named Waterside Upmarket's Trader of the Month for July.
Andrew is a hugely popular member of the market, delighting visitors each week with an irresistible selection of freshly baked treats. From traditional cake slices and indulgent cheesecakes to his famous handcrafted doughnuts, his stall is a must-visit for many shoppers and regularly sells out before the end of the day.
As well as offering exceptional products, Andrew takes great pride in the presentation of his stall. It is always clean, tidy and inviting, creating a fantastic first impression for customers. He is a well-liked member of our trader community, with both fellow traders and customers appreciating the warm welcome he gives everyone.
Congratulations, Andrew, and thank you for helping make Waterside Upmarket such a vibrant and enjoyable place to shop every Sunday. We look forward to seeing many more happy customers enjoying your delicious bakes in the weeks ahead!